Desert Sweethearts

This image was featured on the Graphics Atlas website as part of their ongoing feature ‘picture of the week‘.

Desert Sweethearts
“Desert Sweethearts” published by Western Publishing and Novelty Company, a Los Angeles publisher of materials for California’s tourism industry. Postmarked August 12, 1949, the writer recounts recent highlights of her trip to California: butter rum ice cream, visiting a friend and ironing. Source: Graphics Atlas

I find it hard to ignore the wonderful colours and overall look of this postcard design, despite the saccharine subject matter. The appearance is not just a result of its age, but also the technology used to produce it.

A plug: In this regard the Graphics Atlas provides an invaluable resource for information on the technology of prints and photographs.


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